Driving Growth in the Media and Entertainment Industry with Drupal
The Internet has changed the way the business is done, especially in the Media and Entertainment space. With the introduction and adoption of web 2.0 technologies such as blogs, wikis and social networks, consumers are now actively involved in creating, distributing and consuming content at their convenience. This development alters traditional business models significantly. These changes are directed at three areas in the media and entertainment industry:
- Making consumers a part of the ecosystem by engaging and interacting with them proactively and creatively on the Internet
- Monetization – digitization of traditional business models in order to create newer revenue streams
- Content is everything – completely automating the content experience from acquisition, production, packaging, distribution and archiving
Making all the three areas work in a coordinated manner is what will help the industry excel in the current market conditions. This is a fairly big challenge and requires fundamental changes at all levels towards accepting the realities and jumping to the new growth curve effectively. This paper introduces a crucial piece of technology that needs to be considered for driving innovation based on the changing realities in the market place. We will talk specifically about Drupal and why we believe it is the right choice for the media & entertainment industry.
For full White Paper, please click the following download link
