We are becoming an ‘always-connected’ society through increasing use of Internet and mobile. People look for most information online, which makes every organization take its web presence seriously. Now with the advent of social media, interaction between users and companies online has become even more significant.

Social media allows your company to attract new customers and maintain relationships with existing customers through various channels. How do you go about ensuring this customer interaction? It is through usage of content management systems and content management frameworks like Drupal. To give a brief overview of Drupal:

Drupal core – Drupal has built-in modules that has most basic features to build a site with social media components.

Drupal community – Several third party modules are offered by the community with advanced features and sophisticated social media components.