Ivesia Solutions
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Archive for May 2011

Managing media industry websites the Drupal way

The needs of the media industry in regards to web presence are fairly standard. They want great look and feel along with excellent functionality. Digital content creation and management, along with monetization are some important and focused activities of a media company online.

Media industry CMS needs range from using event calendars to integrating with social media, as well as leveraging polls, surveys, video and contest promotions, video shows, live telecasts, photo galleries, online payment integration, and other consumer interaction features. All of this is handled extremely well by Drupal, although it’s not the only CMS available. However, Drupal seems to be the top choice of web development teams all around the world when it comes to working with the media industry.

Drupal 7 ideal for the social media age

We are becoming an ‘always-connected’ society through increasing use of Internet and mobile. People look for most information online, which makes every organization take its web presence seriously. Now with the advent of social media, interaction between users and companies online has become even more significant.

Social media allows your company to attract new customers and maintain relationships with existing customers through various channels. How do you go about ensuring this customer interaction? It is through usage of content management systems and content management frameworks like Drupal. To give a brief overview of Drupal:

Drupal core – Drupal has built-in modules that has most basic features to build a site with social media components.

Drupal community – Several third party modules are offered by the community with advanced features and sophisticated social media components.

Drupal as your CMS – few good reasons!

During a recent conversation with a friend of mine, we discussed his decision to recommend Drupal as the Content Management System (CMS) for his company. He asked me if I had anything to add that would help make his case to the management team. Immediately, I mentioned if you choose Drupal, you will be in good company as Whitehouse, Warner Brothers, AOL Corporate, Fast Company, and other major corporations use Drupal as their CMS.

After this conversation, I started thinking that maybe I should gather more information about why Drupal should be considered if you are evaluating a CMS. I compiled a lot of information, both from my personal experiences as well as research. This exercise convinced me that there are compelling reasons to choose Drupal. Below are my findings:

Office 365 – Cloud and Apps Targeted Towards SMEs

Most software organizations are gearing up to address the ever growing small and medium enterprises (SME) market. Cloud based services have gained importance in addressing this segment.  Microsoft has recently announced the launch of Office 365, which features close to 100 applications and 400 professional services, from developers to channel partners.

This cloud based offering includes:

  • Office Web Apps (Word, Excel, Powerpoint, OneNote)
  • Email & Calendar (MS Exchange)
  • Website & Collaboration (SharePoint and Teamsite)
  • Instant Messenger (Lync)

It essentially integrates MS Office, Exchange Online, SharePoint Online and Lync Online as cloud services. Office 365 will have to address the competition from Google Apps.  However, Office 365 takes the power of cloud services and the features of all these apps and delivers it to SMEs at a fraction of the cost, without compromising on features.