Archive for May 2011
The needs of the media industry in regards to web presence are fairly standard. They want great look and feel along with excellent functionality. Digital content creation and management, along with monetization are some important and focused activities of a media company online.
Media industry CMS needs range from using event calendars to integrating with social media, as well as leveraging polls, surveys, video and contest promotions, video shows, live telecasts, photo galleries, online payment integration, and other consumer interaction features. All of this is handled extremely well by Drupal, although it’s not the only CMS available. However, Drupal seems to be the top choice of web development teams all around the world when it comes to working with the media industry.
During a recent conversation with a friend of mine, we discussed his decision to recommend Drupal as the Content Management System (CMS) for his company. He asked me if I had anything to add that would help make his case to the management team. Immediately, I mentioned if you choose Drupal, you will be in good company as Whitehouse, Warner Brothers, AOL Corporate, Fast Company, and other major corporations use Drupal as their CMS.
After this conversation, I started thinking that maybe I should gather more information about why Drupal should be considered if you are evaluating a CMS. I compiled a lot of information, both from my personal experiences as well as research. This exercise convinced me that there are compelling reasons to choose Drupal. Below are my findings:
Most software organizations are gearing up to address the ever growing small and medium enterprises (SME) market. Cloud based services have gained importance in addressing this segment. Microsoft has recently announced the launch of Office 365, which features close to 100 applications and 400 professional services, from developers to channel partners.
This cloud based offering includes:
- Office Web Apps (Word, Excel, Powerpoint, OneNote)
- Email & Calendar (MS Exchange)
- Website & Collaboration (SharePoint and Teamsite)
- Instant Messenger (Lync)
It essentially integrates MS Office, Exchange Online, SharePoint Online and Lync Online as cloud services. Office 365 will have to address the competition from Google Apps. However, Office 365 takes the power of cloud services and the features of all these apps and delivers it to SMEs at a fraction of the cost, without compromising on features.