Product Engineering – Aligning customer needs
Tags: customer feedback, customer needs, end-user needs, Product Engineering, product success
Whenever we engage with the customer, the most critical aspect will be to align our knowledge with the customer needs. This is especially true and complex, when you are talking about outsourced product development, as we ought to align our knowledge with our customer’s customer needs.
In my mind, product engineering is a domain and expertise by itself as the skills required to build a product are far different from the skills required to build an application. Product is never custom-built for a particular customer; rather it is generic and requires better skills to ensure that the code base is scalable, robust … Continue Reading