Ivesia Solutions Inc

Whenever we engage with the customer, the most critical aspect will be to align our knowledge with the customer needs. This is especially true and complex, when you are talking about outsourced product development, as we ought to align our knowledge with our customer’s customer needs.

In my mind, product engineering is a domain and expertise by itself as the skills required to build a product are far different from the skills required to build an application. Product is never custom-built for a particular customer; rather it is generic and requires better skills to ensure that the code base is scalable, robust and configurable. Essentially, architecting a product is much different compared to architecting an application.

While engaging with customers towards engineering their products, we coordinate with our customer’s product management and product marketing teams to understand the end-user needs clearly. We understand that superior technical skills alone will not suffice in a product development engagement as end-user needs play a major factor. 

While engineering, we help our customers release products to market faster where we do release of working software incrementally, which allows our customer to seek feedback from the end-users faster. This de-risks our customer, for many of them delay asking users if they find their products appropriate for their needs and they leave this important activity for far too late in the cycle. Additionally, it allows our customers to get into the feedback – control mechanism faster than they ideally would.

To sum it up, customer needs and seeking feedback from the customers early in the cycle play the most important part of a product development endeavor, for this will allow your product to be successful in the customer markets.